If AI can generate UI,

If AI can generate UI, flows, and ideas in seconds… what actually makes a product designer valuable today?

For this concept, I explored that shift.

PropVista is a SaaS landing page designed around AI-driven workflows—where speed, clarity, and structure matter more than decorative visuals. The focus was on turning product thinking into a clean, minimal interface that still feels purposeful and conversion-focused.

Designed in Figma with a product-first mindset—balancing usability, hierarchy, and scalability rather than just aesthetics.