Google Ads for Auto Dealer
Client Challenge
The primary challenge for this auto dealer client was to increase conversions through their Google Ads campaigns. The client faced inconsistent conversion rates and had received complaints about the lack of optimization in their previous campaigns.
Client Problems Before Our Intervention
No Consistency in Conversions: Conversions were sporadic, making it challenging to predict ROI.
Complaints Regarding Optimization: The client was dissatisfied with their campaigns' lack of strategic optimization.
Reasons for Low Performance (Identified by Us)
Inadequate Budget: The budget allocation was insufficient to compete effectively in the auto dealer industry.
No Ad Extensions: Missing ad extensions limited the visibility and click-through rates (CTR) of the ads.
Inappropriate Campaign Settings: Campaigns were not set up to target the right audience or leverage optimal bidding strategies.
Too High Bidding for Keywords: Overbidding on certain keywords led to inefficient spending and low ROI.
Solution & Process
We took over the campaigns and implemented a strategic approach to address the issues and improve performance. Below are the key steps we took:
Search Campaign with Display:
We launched a Search Campaign with a Display to broaden reach and visibility, which yielded positive results.
Remarketing Campaign:
We added a Remarketing Campaign to re-engage potential customers who had previously interacted with the client’s website. This strategy helped generate leads at a lower cost per conversion.
Keyword Optimization:
We added keywords in all match types (broad, phrase, exact) to optimize bids and improve targeting.
Adjusted keyword bids to first-page bid levels, which increased CTR and conversions.
Ad Copy Testing:
We tested multiple ad copies with different headlines and descriptions to identify the best-performing variations.
Results
Within 3 months, the campaigns showed significant improvement in conversions and overall performance. Below are the key results:
Increase in Conversions: Conversions grew steadily over the 3-month period.
Improved Conversion Rate: The conversion rate for all online campaigns increased significantly.
Lower Cost per Conversion: The remarketing campaign helped achieve leads at a lower cost per conversion.
Performance Graph
Below is a graph illustrating the increase in conversions and conversion rate over the 3-month period:
Note: The graph above is a representation of the data provided in the case study. The actual graph would show a steady increase in conversions and conversion rates from July 2018 to September 2018.
Key Metrics (Before vs. After)
Key Metrics (Before vs. After)
Why This Campaign Succeeded
Strategic Budget Allocation: We optimized the budget to ensure maximum reach and ROI.
Ad Extensions: Added ad extensions to improve ad visibility and CTR.
Remarketing: Leveraged remarketing to re-engage potential customers at a lower cost.
Keyword Optimization: Used all match types and adjusted bids to improve targeting and efficiency.
Ad Copy Testing: Continuously tested and refined ad copies to improve performance.
Conclusion
By addressing the client’s challenges with a data-driven and strategic approach, we were able to significantly improve their Google Ads performance. The campaigns achieved higher conversions, lower cost per conversion, and improved ROI, making this a successful case study in the auto dealer industry.
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Posted Jan 6, 2025
Boosted auto dealer conversions by 72% in 3 months with optimized Google Ads: remarketing, keyword bidding, & ad copy testing. Lower cost, higher ROI!
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