Dana Piuga's Personal Brand Story
Tammy Wilds
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Posted May 3, 2025
Dana’s brand tells a story of healing and rebirth—bridging science and soul to empower women on their journey back to self.
THE INDIVIDUAL AS A BRAND
THE STORY BEHIND THE BRAND
Every personal brand begins with a story. Dana Piuga's journey is one of reinvention: from a nursing career in São Paulo to a search for purpose in Australia, where she discovered holistic therapies and a vocation for helping women reconnect with their essence.
PURPOSE
To help women reconnect with their essence and live authentically.
VALUES
Authenticity: Celebrating individual truth.
Empathy: Understanding and embracing diverse journeys.
Transformation: Facilitating meaningful changes.
Inclusion: Valuing diverse experiences.
TRANSLATING THE BRAND INTO IMAGERY
The visual aesthetic is a direct reflection of the brand's essence.
VISUAL IDENTITY
Logos: Fluid shapes evoking femininity and nature.
Colour Palette: Warm and sophisticated tones.
Typography: A blend of elegant and functional fonts.
PHOTOGRAPHY GUIDELINES:
Images that convey an emotional connection.
Natural settings and elements that evoke tranquillity.
VERBAL EXPRESSION
Dana's personal brand communication is warm, inspiring, and educational.
Communication Principles:
Put the audience at the centre.
Use inclusive and positive language.
Highlight real stories and meaningful transformations.
THE STRATEGY'S IMPACT
Goals:
Build an authentic and inspiring presence.
Foster a community of empowered women.
Impact:
Deep transformations in clients' personal journeys.
Slogan:
Reconnecting Essences, Transforming Lives.
