This branding project for Sweet & Simple Bakery was completed as part of an assignment, focusing on creating a warm and inviting identity for a small, local bakery. The bakery’s core values—handcrafted quality, locally-sourced ingredients, and a friendly neighbourhood vibe—inspired the design.

The branding features a cheerful and artisanal logo, paired with a cozy colour palette of earthy greens, warm browns, and inviting pink and yellow tones. Typography combines modern simplicity with a friendly, handcrafted feel, aligning perfectly with the bakery’s tone and mission to “bake happiness, one bite at a time.”

Logo Design: Artisanal and approachable, reflecting the bakery’s handcrafted essence.

Colour Palette: Natural, warm tones inspired by fresh, local ingredients and baked goods.

Typography: A blend of friendly and modern fonts for an inviting aesthetic.

Tagline: “Baking happiness, one bite at a time” captures the heart of their offering.

Outcome: As an assignment, this project showcases a thoughtful approach to branding that connects with the target audience of families and young professionals. The design emphasizes the bakery’s warmth, handcrafted quality, and community-focused values, making it a standout piece for an aspiring artisan bakery.

Would love to hear your thoughts on how this branding speaks to the Sweet & Simple story!