Content Creator - Brand Identity + Website Design & Development

This project involved creating a distinct brand identity and building a modern, conversion focused website for a content creator focusing on travel, outdoor and experience brands.

To align the creator's positioning with the target niche of travel, outdoor, and experience-focused brands, I based the branding and website design on a simple palette of natural colors, complemented by a bold yet playful, outdoorsy typeface. The rich pastel green primary color reflects the creator's nature-centered content while also symbolizing the growth his work aims to bring to brands.

The website's layout was inspired by a bento grid system, utilizing consistent, recurring shapes to neatly organize the content. This approach creates a modern, cohesive appearance while simplifying the presentation of the website's content.

The user flow of this single-page website is strategically designed with conversions in mind, presenting information in a logical and persuasive hirarchy to guide visitors and prospects toward making an informed decision.

This website features rich animations and two interactive sections (services & client stories) that contribute to the professional and modern feel of the creator's brand and website and also keep visitors engaged during the scroll.