Atomic Brew — Complete Coffee Brand Identity

Say hello to Atomic Brew, an upbeat Los Angeles coffee concept that perks you up the jet-age way. ✈️☕️

I built this identity around a cheeky, mid-century mascot: a coffee-cup character who salutes customers like a retro flight attendant. He anchors a warm cream-and-caramel palette, 1950s-inspired letterforms, and a repeating line-art pattern of beans, brewers, and pastries. Together, they create a cohesive universe that feels equal parts space-race optimism and neighborhood warmth.