Streamline SaaS Success: Elevate Your Billing & CRM Strategy

BillFlow – Product & Growth Structuring

BillFlow is a SaaS billing and CRM platform built for small businesses to streamline invoicing and customer management.

My Role

• Structured product from 0 → launch • Defined positioning and value proposition • Designed onboarding & activation flow • Built acquisition funnel and early growth experiments • Structured messaging aligned with conversion goals

Growth Focus

• Reduced time-to-value during onboarding • Mapped sign-up → first successful action journey • Identified activation triggers to reduce drop-off

Outcome

• Launched live product • Onboarded early users • Built structured growth roadmap

Product-Led Growth · Funnel Strategy · Activation · SaaS Positioning