Branding

Helped an author with a book launch and managed their entire branding cycle. This included:

-Doing extensive research on competitors within the same niche as my client

-Conducting SEO Audit of the existing website and revamping it to integrate book launch.

-Performing engagements on X [formerly Twitter] and other social channels, following trends relative to the niche

-Establishing brand identity, maintaining a brand book and doing omni channel marketing

-Editing/peer reviewing the book to maintain a consistent narrative that complies with the brand identity.