Crestline Synergy Consultancy Ltd. is a consulting firm that unites key elements for business success. Through tailored solutions in business strategy, digital transformation, financial, and marketing consulting, they help clients achieve measurable results and sustained growth across industries.

For Crestline Synergy, my work involved designing a logo mark that elevates their brand identity. I then developed a visual system, including color palettes, typography, and brand patterns that capture and reflect the brand’s core values and essence.

My process typically includes research, ideation, iteration, and development phases.

In the research phase, I analyzed various brands using the competitor analysis provided by Crestline, focusing on how their logos and identities resonate with their audiences. During the ideation stage, I brainstormed relevant words and phrases associated with the brand to create a clear concept for its identity.

In the iteration phase, I sketched multiple logo concepts, refining them according to the approved creative direction. The strongest options were developed further and presented to Crestline, and once a final choice was selected, I expanded it into a full corporate identity manual and adapted it for social media creatives.