DORéLIE

DORéLIE is an invented female-owned makeup company that offers environmentally sustainable and ethically produced face and makeup products. The design of this website markets toward consumers who value holistic and sustainable lifestyles, but don't want to compromise that when shopping for a high-quality product.

Using inspiration from designers like Ayako B. Ito, I carefully curated the color palette, typography, and images to present a clean and classy appearance for the site. In addition to product and model photos, I included several images depicting plants or other organics to strengthen the brand's identity and commitment to natural ingredients. For shopping and product pages, several established makeup brands were referenced for layout design.

The site also features a page for the company's newsletter that includes stories, recipes, and guides related to natural and sustainable living. The newsletter offers encouragement and education to consumers and gives them more than just a product from DORéLIE.