Brand Development

Sarah F

Sarah F Naser

Feminist Buzzkills Podcast Brand Development

"Feminist Buzzkills Podcast", rebranded from the web show "Feminist Buzzkills Live!", is a podcast with 100+ episodes on Apple/Spotify by Abortion Access Front, ranked #4 on Feedspot's Top Feminist Podcast list.
Web Show to Podcast Rebrand
Web Show to Podcast Rebrand
Developing the logo for the original web show, I originally used a marquee-shape with neon-style lights. In rebranding for the podcast, the glow was turned down for readability and it was reshaped to be more akin to a neon sign, hugging the contours of the title text.
Brand Toolkit
Brand Toolkit
This visual identity system includes the logo, icon, fonts, and additional assets that can be reused for special episodes and guests. The color palette, in particular is a variation on the original color scheme for the org behind the podcast, Abortion Access Front. FBK's colorway, however, it noticeably bright to highlight the neon lights aesthetic.
Social Media Instagram Posts
Social Media Instagram Posts
Certain assets I created for the web show were later reused for the podcast, including templates for social media - originally made with Adobe After Effects, Illustrator, and Premiere Pro, and later converted to Canva and Adobe Rush for ease of use.
These social posts included talent guest and promotional graphics as well as TikTok and Instagram stories, lifting video and audio clips from the podcast to convert audiences into listeners and promote calls-to-action (signing petitions, bringing attention to independent clinics/healthcare workers/lawyers/advocates, and uplifting comedians/actors/writers of color).
These assets were also used in the production of live, virtual, and hybrid events for the podcast.
Postcards
Postcards
Merchandise, apparel, and swag
Merchandise, apparel, and swag
Stickers at Netroots Nation
Stickers at Netroots Nation
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Posted Nov 9, 2025

Developed brand identity and promotional assets for Feminist Buzzkills Podcast.