From Door-to-Door Hustle to 80%+ Of New Business From SEO
Les Nielsen
Got Pigeons LLC
Website Development & Local SEO
STATUS: Ongoing Client
This started as a new site build since the business owner really didn't have an effective site that could rank for Local Searches in Google.
INITIAL STEPS TAKEN
First performed keyword research to find the best opportunities to rank for searches with purchase & navigational intent.
Developed a modern, fast loading website that works on all devices with solid on page & technical SEO implemented.
Completed & optimized the Google Business Profile to show up higher in maps results for local searches.
Created high quality blog content for specific keywords using pillar pages for good content clusters.
Made sure the site was listed with all the big directories for strong citations. Also made sure all NAP info across the web was consistent.
RESULTS
After a few months the owner started getting leads from website traffic. Conversions came in as calls from the site, and form fills from the Free Estimate form and also the contact page on occasion.
The owner used to perform door-to-door solicitation for houses that appeared to have pigeon infestations. He has never had to do that since we got him ranking on page one for several local search intent keywords.
Most of the customers for this business to this day comes from the website, and leads from his Google Business Profile. This is all from ongoing website maintenance, content creation, SEO, and GBP management.
SOME METRICS
Google Search Console from recent glance.
Local Search Rankings
You can see more about this case study here
Like this project
Posted Sep 24, 2025
Built a strong online presence with a steady stream of calls coming from a modern website, solid SEO, and a well optimized Google Business Profile.
