The AlphaGraphics sales team was lacking one crucial tool: a killer print brochure that clearly explains the company's values and offerings, while simultaneously showcasing just a few of their print-technology capabilities—gorgeous. We undertook the assignment with zeal, leveraging new copy and messaging strategy to visually clarify, amplify, and embolden the AlphaGraphics brand. Success is credited to incorporating heavy silver paper stock, employing a custom keyline emboss, and developing page layouts that pop with high contrast typography and colors.