Webinar series decks
Sally Hewson
Art Director
Presentation Designer
Visual Designer
Adobe Photoshop
Microsoft PowerPoint
Manulife Financial
Manulife’s live learning sessions give simple ways to help people make healthy financial decisions, and feel better about money.
Simple is best. 70% of working-age Canadians can’t understand a basic household budget. The average literacy level in the Canadian working-age population is grade 4 to 6. The webinar series is created with these facts in mind. Plain language, structure, and design used together make an enjoyable online learning experience.
Visual story telling — using the photography to show the information in real life situations.
Setting gives the audience a sense of time and place.
Characters make a story more interesting and relatable.
Plot ties events in the story together.
Mood, lighting, colour and style create the emotional tone of the story.
When the audience is engaged, they stop being aware of the mechanics of the medium.
