Alerics Ice Cream Tubs

Posted Sep 15, 2026

Once a household name, Alerics Ice Cream was a hugely popular brand in Sri Lanka until the 1980’s when a new wave of larger brands flooded the market and Alerics fell out of favour. A fresh acquisition injected a new lease of life into the brand and word soon spread of the its comeback. To capture both the original Alerics audience (40+), and a new wave of youthful customers, we referenced retro typefaces and vintage illustrations of 1950’s ice cream parlour walls to create a range of playful tubs with a nod to the glory days gone by.