Client: Parcrest
Project: Test Work – Landing Page Design
Overview
Parcrest, a leading M&A advisory firm, needed a professional and engaging landing page that reflects their expertise in guiding business owners and management teams through mergers and acquisitions. As part of a test project, I worked on designing their landing page to demonstrate my design process and capability to deliver high-quality work.
Challenges
Complex Content Structure: Organizing detailed information clearly to ensure easy comprehension.
Establishing Trust: Creating a design that conveys credibility and professionalism.
Action-Oriented Design: Encouraging user engagement through strategically placed calls to action.
My Role
For this test project, I handled the entire landing page design process, including:
Wireframing: Creating a layout that prioritizes content clarity and user flow.
High-Fidelity Design: Developing polished designs aligned with Parcrest's brand identity.
Process
Understanding the Brief
Reviewed Parcrest’s core services, branding, and target audience to tailor the design effectively.
Wireframing
Designed a clean structure that directs users through the page seamlessly.
Focused on logical content hierarchy and clarity.
High-Fidelity Design
Applied Parcrest's branding (colors, typography, and logo) to ensure a professional and cohesive look.
Integrated modern design elements, including ample whitespace and high-quality imagery, to enhance visual appeal.
Test Presentation
Delivered the designs to the client as a demonstration of my approach to user-centric design and branding alignment.
Key Features of the Design
Hero Section: Strong, clear headline, brief introduction, and a CTA for consultation scheduling.
Services Overview: Highlighting Parcrest’s value propositions in an easy-to-digest format.
Social Proof: Placeholder for testimonials to build credibility and trust.
Footer: Organized navigation links and contact information for accessibility.
Outcome
The design was well-received during the test process and showcased my ability to:
Translate complex requirements into a streamlined, visually compelling design.
Deliver wireframes and high-fidelity designs that align with business goals.
Tools Used: Figma (for wireframing and high-fidelity designs).