Client: Parcrest Project: Test Work – Landing Page Design

Parcrest, a leading M&A advisory firm, needed a professional and engaging landing page that reflects their expertise in guiding business owners and management teams through mergers and acquisitions. As part of a test project, I worked on designing their landing page to demonstrate my design process and capability to deliver high-quality work.

Complex Content Structure: Organizing detailed information clearly to ensure easy comprehension.

Establishing Trust: Creating a design that conveys credibility and professionalism.

Action-Oriented Design: Encouraging user engagement through strategically placed calls to action.

For this test project, I handled the entire landing page design process, including:

Wireframing: Creating a layout that prioritizes content clarity and user flow.

High-Fidelity Design: Developing polished designs aligned with Parcrest's brand identity.

Hero Section: Strong, clear headline, brief introduction, and a CTA for consultation scheduling.

Services Overview: Highlighting Parcrest’s value propositions in an easy-to-digest format.

Social Proof: Placeholder for testimonials to build credibility and trust.

Footer: Organized navigation links and contact information for accessibility.

The design was well-received during the test process and showcased my ability to:

Translate complex requirements into a streamlined, visually compelling design.

Deliver wireframes and high-fidelity designs that align with business goals.

Tools Used: Figma (for wireframing and high-fidelity designs).

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