Brand Engagement & Social Media Specialist

Julie Fornazari

Social Media Manager
Content Creator
Social Media Strategist
Adobe Photoshop
Canva
Instagram

📋The Client

DGR Communications, a strategic marketing firm in Gilbert, AZ, seeks to enhance its digital presence and engage more effectively with its target audience—local small businesses and non-profits. The primary focus is to utilize social media platforms to elevate brand visibility, foster community engagement, and drive marketing ROI.

🙋🏻‍♀️ My Role:

To develop and implement a robust social media strategy that increases brand awareness, improves customer interaction, and boosts conversion rates across key platforms such as Instagram, Facebook, and LinkedIn.
Strategic Planning: I develop and manage a meticulously crafted posting calendar to ensure optimal engagement and consistency across all platforms.
Content Creation: Utilizing detailed audience analysis, I craft content that resonates with our audience, from daily posts to engaging visuals that spotlight key partnerships.
Hashtag and SEO Optimization: I select hashtags judiciously and employ SEO best practices to boost the visibility of our posts and enhance organic reach.

🛠️ Special Projects:

I spearhead targeted campaigns emphasizing the importance of regular website maintenance, highlighting cost savings, security benefits, and enhancing SEO and user trust.

🎨 Creative and Analytical Integration:

I merge creative content production using tools like Photoshop and Canva with rigorous performance analytics, ensuring each post is not only visually appealing but also effectively meets performance goals.

⭐️ Results

This project is in progress...
The ongoing commitment at DGR Communications focuses on using innovative social media strategies to support client growth and success, helping them not just meet but exceed their digital marketing objectives.
For a closer look and the latest updates, visit DGR Communications on Instagram @dgrcomms and their website.
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