A modern and fluid brand identity crafted for Delaware Wet Coil, inspired by movement, water, and clean engineering.
The logo blends a dynamic wave mark with a refined serif wordmark, creating a professional and trustworthy visual presence.
The full identity system includes:
• Primary + secondary logo variations
• Monochrome + color adaptations
• Multiple background applications for digital & print
• A cool, aquatic-inspired color palette that reflects clarity and precision
This project represents my approach to building clean, scalable identities that work across every touchpoint.