Melrose is a brand and web experience designed to help digital entrepreneurs turn Email and SMS into their most profitable channels. The project combines branding, storytelling, and web design to create a clean, persuasive, and modern identity that reflects both confidence and warmth. The result is a high-converting landing page built in Framer — focused on clarity, credibility, and flow.

• Design a website that explains the process and results clearly, while feeling fresh and human. • Balance visual simplicity with conversion-focused structure.

I designed and developed the Melrose website in Framer, integrating the new branding into a one-page structure. The layout flows like a guided narrative — from value proposition to process, testimonials, and final CTA. Every element was optimized for conversion and readability, with micro-motions that make the experience feel alive yet professional.

Hero & Value Proposition • Strong headline and CTA placed above the fold. • Supporting statement highlighting results (+35% revenue from email). • Clean background for focus and readability. Impact: Captures attention instantly and builds authority.

Process Section • Three clear steps explaining how the Email Makeover Call works. • Modular layout with icons and concise text. • Soft scroll animations connecting sections. Impact: Builds transparency and user trust.

Testimonials & Results • Social proof with short quotes from real clients. • Balanced layout emphasizing impact over volume. • Integration with Framer CMS for easy updates. Impact: Reinforces credibility through authenticity.

FAQ & Conversion Block • Accordion-style FAQs addressing user objections. • Final CTA block with “Book Your Call” button. • Consistent tone of voice — calm, confident, and modern. Impact: Reduces hesitation and drives conversion.

✔️ Conversion-optimized flow ✔️ Clean, distraction-free design ✔️ Consistent branding and hierarchy ✔️ Fully responsive experience ✔️ Built for scalability and SEO

Brand Discovery → Tone & Identity → UI System → Framer Development → Optimization

UI/UX Designer · Framer Developer ·

Figma · Framer

• Brand identity system • Complete website in Framer • Micro-interactions • SEO optimization