The Maze of Medicaid - 12 animations on Medicaid application.
Marta Wiejak
Have you ever thought to yourself: "Dang, I wish my clients were a little more excited about international tax law!" or "There is no way I can make my employees fall in love with the new safety norms!"? I am here to make these dreams a reality! I created a series of animated videos explaining the ins and outs of the Medicaid application process. From inception to execution, every stage of production reflects my dedication, expertise, and creative vision, at the commission of Eldercare Resource Planning.
Here is a sample video created as a part of this project. Scroll down to learn about my process!
1. Scripting:
In collaboration with the team of Eldercare Resource Planning, I first took the time to understand the Medicaid policies in various states. I then crafted engaging narratives that simplify the intricate concepts, while maintaining accuracy and clarity.
A sample script and script outline accepted by the client.
2. Planning
With a detailed script in hand, meticulous planning ensures a smooth production process. I outlined key scenes, identified visual metaphors, and established pacing to captivate audiences and deliver information effectively.
An animation plan is the very first step in bringing the script to life.
3. Storyboarding
Translating scripts into visual sequences, storyboarding allowed me to map out each video frame by frame. From character interactions to scene transitions, every detail was thoughtfully planned to convey the intended message with impact.
A sample storyboard, the first visualisation of the characters on screen.
4. Project management
As the sole orchestrator of this ambitious project, effective project management was paramount. I shortlisted the illustrator, coordinated deadlines, managed resources, and maintained clear communication channels to ensure seamless collaboration and timely delivery.
A sample of visual cooperation with the artist.
5. Animation
Using Adobe After Effects and Adobe Character Animator, I breathed life into each storyboard. I prepared the artwork for animation in Character Animator. Through fluid movements, expressive characters, and vibrant visuals, I brought the world of Medicaid for long-term care to life.
The illustration of the main character of the series, Anita M. Caid, ready to be animated in Adobe Character Animator.
To make the videos visually appealing, I packed them full of micro-animations:
And, for good measure, here is another video from the series:
So, are you ready to transform your speciality into engaging video content?
Contact me!
Let's chat and plan out the perfect video content for you.
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Posted Mar 11, 2024
I scripted, storyboarded and animated these videos about Medicaid applications. This is proof that I can transform any topic into engaging visual content!
