WeightWatchers pivoted from a 65-year legacy of in-person interactions to embrace a digital-first model. As a Senior Product Designer specializing in growth, I was tasked with overhauling the recommendation quiz funnel. This quiz is pivotal in guiding users to the right product and showcasing the benefits of our premium membership tier. My objective was to enhance user engagement, boost completion rates, and clearly communicate WW's value proposition.

Key Data Points:

80% Quiz Completion Rate: Increased from 45% to 80% after redesign.

43% Boost in Completion Rate: Significantly enhanced user engagement.

1.2% Global Impact on Conversion Rate: Raised CVR from 16% to 19%.

$12 Million Additional Revenue: Generated through improved departmental spending.

51% Reduction in Transition Screens: Streamlined the quiz by eliminating unnecessary content.

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