Easton Urban Kapital — Website Revamp with Webflow

Brand Designer

Web Designer

Webflow Developer

Figma

Webflow

I partnered with Easton team to bring their brand refresh to life on the web.

Easton Urban Kapital is a property development company provides high-quality design housing in Jabodetabek Area and Palembang.

Hero section design

PROBLEMS

The Easton team found their website is non-customizable using Wix and wanted to refresh their site to reflect their brand.

Shortly after they knew how convenient using Webflow was, they wanted to build a beautiful, easy-to-maintain website.

SOLUTION

Leveraging the existing visual component from the Easton team, I updated the entire site with a refreshment brand color and web design system.

This created a unique and captivating experience with powerful no-code tools.

Built 90+ web pages that connect with local CRM using Zapier to automate and Airtable to compile all the customers' data.

🟠 View Live website : https://www.eastonurbankapital.com/

Brand to digital with systematic style

Start with choosing the brand color that is accessible and flexible throughout the site.

Then, I translated what the Easton team needed & wanted into a digital experience. From the beginning of scoping the site deliverables, we knew scalability and consistency were critical to delivering a performant and timeless product.

So, we built the site from our style and layout framework that maximizes reusability and optimizes long-term maintenance.

A few frame from Easton Website

Before - After design section

Zapier automation and Airtable

We have to connect the new site with their local CRM which Webflow can’t support right now.

So, I needed to set up a Webhook connection to Zapier and Airtable. With Zapier, I transformed the form submission data into a Zapier email parser and sent them to a local CRM.

And by using Airtable, we want to ensure that all the input data is gathered in one place.