ELAN — Luxury Candle Brand

ELAN — Luxury Candle Brand Identity & Packaging

ELAN is a conceptual luxury candle brand built around the idea of quiet, sensory experiences.

I developed a visual identity and packaging system that balances minimalism with tactile, nature-inspired storytelling.

The collection features three distinct fragrances — Amber & Oak, Ivory Smoke, and Wild Cedar — each expressed through its own material, colour, and visual language while remaining part of one cohesive brand system.

From the typography and colour palette to the label compositions and product art direction, every element was designed to make the fragrances feel premium, atmospheric, and distinctive.

What I worked on

Brand Identity

Packaging Design

Label Design

Art Direction

Typography

Colour System