📒 Social Media Marketing for a Stationery Shop

Artventurine is a stationery shop based in the Philippines. I did all the social media work - from planning to content creation to social media posting and engagement.



• Target audience: 16 - 30-year-old women who are into arts.
• Content: I initially posted pictures of the products and later on posted a combination of pictures and videos.
• Content type:
  • IG feed
    • Motivational - Pictures of journal entries that have motivational quotes (using the products ofc).
    • Behind the scenes - "Pack an order with me" videos or a photo of a packed order ready to be shipped.
    • Products photos and videos
  • IG stories
    • Featured Product reviews from customers
    • Q&A with customers
    • Journal inspos
    • I shared my posts
    • I shared other stationery shops' posts or promos
• What performed well:
  • Videos performed better than pictures specifically behind-the-scenes - "PACK ORDERS WITH ME" videos like this.👇

Pack an order with me video

Pack an order with me video

167 likes, 7 comments - artventurineshop on July 20, 2021: “Tuesday is pack an order with me day! Here’s an order from a repeat customer. Suki na mahilig s...”





Here are some images. I created all the visual assets even though I'm not a graphic designer. 🙃