Digital Marketing Strategy for AMBA PIPES & SANITARY
SUKUMAR M B
Digital marketing strategy for AMBA PIPES
AMBA PIPES & SANITARY(AAC BLOCKS)
Name: AMBA PIPES & SANITARY
Objective:
Create strong brand awareness for AMBA as a new and trusted AAC Blocks supplier.
Reach maximum target audience including builders, contractors, engineers, architects, and homeowners.
Build a strong digital presence for AMBA across Meta and Google platforms.
Drive high-quality traffic to WhatsApp, landing page, or Google Business Profile.
Establish a long-term customer base for repeat purchases and referrals.
Strengthen the AMBA brand as a one-stop solution for Pipes, Sanitary & AAC Blocks.
Improve sales performance by nurturing leads throughout the 3-month funnel.
TARGET AUDIENCE:
Builders & Contractors
Civil Engineers & Site Supervisors
Construction Material Dealers
People building new houses (homeowners)
Architects & Interior Designers
Real estate developers & property builders
Factory owners & industrial project builders
Locations: Coimbatore, Tirupur, Erode + nearby areas
People interested in construction, building materials, engineering
People searching online for AAC blocks, prices, or suppliers
MONTH 1 – BRAND AWARENESS
Main Goal: Make the market know “AMBA Pipes & Sanitary now sells AAC Blocks” and build a strong audience pool for retargeting in Month 2 & 3.
Phase 1: META ads
Brand Awareness Campaign
Build recognition that AMBA now sells AAC Blocks
Reach maximum contractors, builders & engineers
Establish AMBA as a trusted construction material supplier
Increase brand recall in Coimbatore, Tirupur, and Erode
Traffic ad Campaign
Bring early visitors to WhatsApp or landing page
Identify what messaging drives most clicks
Collect early enquires for testing demand
Push people to see product photos/specifications
Phase 2 :Google ads
Display Awareness Campaign:
Build region-wide visibility with banner ads
Reach users reading construction-related content
Create visual brand recall with AMBA logo + AAC product
Introduce AMBA as a reliable supplier in new segments
Video Ads: (youtube)
Deliver strong video-based education
Increase awareness through repeated impressions
Position AMBA as a knowledgeable supplier
Drive viewers into remarketing lists
Main Goal: To move the audience from awareness to active interest by educating them deeply about AAC Blocks, building trust through engagement, and driving high-intent users to WhatsApp or the landing page for more information and early enquiries.
Phase-1: Meta ads
Traffic Campaign:
Drive high-intent traffic to WhatsApp or landing page
Push mid-funnel users to learn pricing & delivery details
Test which areas (Coimbatore, Tirupur, Erode) respond best
Pre-qualify potential leads before Month 3
Engagement Campaign:
Build social proof & trust for AAC Blocks
Show real-use cases and customer experiences
Encourage people to interact with AMBA's brand
Improve organic reach through engagement signals
Phase-2 : Google ads
Search Campaign:
Capture users actively searching to buy AAC Blocks
Bring buyers with high purchase intent
Rank for local keywords (AAC Blocks Coimbatore/Tirupur/Erode)
Increase website/WhatsApp enquiries
Expand reach across YouTube, Search, Display, Maps
Find hidden audiences using AI
Increase micro-conversions (visits, clicks, map actions)
Improve brand signals across Google ecosystem
MAIN GOAL: To convert the warmed-up audience into high-quality leads and sales by using lead ads, WhatsApp conversations, retargeting, and high-intent Google search campaigns, ultimately driving maximum enquiries, calls, and bulk order conversions for AAC Blocks.
Phase-1: Meta ads
Lead Generation Campaign:
Collect verified contractor & builder details
Build a qualified lead list for sales follow-up
Reduce cost per lead through high-intent forms
Convert warm audience into direct enquiries
Engagement Campaign: (Whatsapp)
Increase direct chats for price & stock requests
Convert browsing interest into conversation
Capture urgent requirement calls
Make sales process faster & more personal
Sales Campaign:
Push limited-time offers or bulk order discounts
Convert people who interacted earlier but didn’t enquire
Highlight trust factors (delivery speed, quality certification)
Drive last-mile conversions
Phase-2: Google Ads
Search – Lead Focused Campaign:
Target buyers ready to purchase immediately
Deliver call/lead form extensions for quick conversion
Capture high-intent queries like “aac blocks price today”
Increase phone and form enquiries
Bring back users who visited website or watched ads
Show reminder banners to increase conversions
Reinforce brand recall at the final decision stage
Increase closing rate on already-warm users
SUMMARY:
Three-Month Funnel Structure
Month 1: Build brand awareness & educate audience
Month 2: Drive consideration & high-intent traffic
Month 3: Convert warm audience into leads & sales
GOAL:
Build brand awareness for AAC Blocks
Drive high-quality traffic & interest
Generate verified leads from builders & contractors
Increase calls, WhatsApp messages & sales conversions
Position AMBA as a trusted supplier in the 3 regions
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Posted Dec 23, 2025
Executed a digital marketing strategy for AMBA, boosting brand awareness and lead generation.
