Digital Marketing Strategy for NYRA Resort

digital marketing strategy

Digital marketing strategy for NYRA Resort

Name: Nyra by Dreamsquare

Build strong brand awareness in Anaikatti and surrounding markets.

Position Nyra as a premium luxury nature resort through high-quality content.

Generate high-quality leads for room bookings, spa, weddings, and corporate events.

Expand reach to key target locations like Coimbatore, Bangalore, Chennai & Kerala.

Boost engagement through visuals, reels, videos, and storytelling.

Increase occupancy during weekdays and off-seasons using targeted offers and run specific ads through the dates.

Outperform competitors and position Nyra as the top luxury resort in Anaikatti.

SR Jungle Resort - Strong branded known resort in Anaikatti & Coimbatore region.Wide range of room types, activities, and in-resort entertainment.

Sterling Anaikatti - Strong brand loyalty & repeat visitors from Sterling Vacation membership.Good spa, wellness facility, and scenic views.Good credibility among families and corporate travellers.

Tuskers Hill - Large banquet and event space, strong for weddings & corporate meetings. Strong focus on celebrations and functions.

My village resorts - Strong experiential theme (pottery, village activities).Unique compared to typical resorts.Not a luxury property, more mid-range, cultural experience.

Corporate events

Wedding events

Honeymoon

Couple/family stay

High-income Long-weekend Travelers From the location

Coimbatore

Erode

Tiruppur

Palakkad

Kochi

Anniversary & birthday celebration

Wildlife/nature lovers

1.Awareness campaign:

By creating an awareness ad campaign in meta helps to reach maximum people who might be interested.

More people let to know about your resort

Awareness ads target people interested in travel, nature, luxury lifestyle.

Many are not actively searching but get influenced when they see the visual experience.

2.Traffic ad campaign:

By creating a traffic ad campaign in meta helps a large number of audiences to visit your website.

Helps people explore rooms, prices, amenities, packages, etc.

The more people who land on your website, the higher the chance they will send an enquiry, or book a resort.

Helps to create an opening announcement, or events to be planned. Corporate events or a wedding event are planned one or month's ago.

1.Search ad campaign:

Reach users actively searching for what you offer — ideal for driving leads, website visits, or sales.

Build Early Brand Awareness Among High-Intent Searchers And Running search ads early ensures people know a new luxury resort is coming.

When people see a professional ad saying: “Nyra – A Luxury Resort Opening Soon in Anaikatti” they trust the brand.

Pre-launch Google Ads help you: build awareness, increase interests, collect leads.

2.Display campaign:

Running a display campaign helps build brand awareness, reach new customers, or re-engage past visitors.

Display Ads use images — perfect for showing 3D renders, concept designs, or site progress photos to build curiosity.

You can target people planning trips in the next 3–6 months, even if the resort is not ready yet.

Display Ads can send traffic to a pre-launch landing page where you collect emails & phone numbers.

When people see your ads repeatedly during construction, they feel the resort is premium, serious, and reliable.

3.Performance max campaign:

Shows your ads everywhere Across Google Search, YouTube, Display, Maps, Gmail & Discover.

Builds early brand awareness,People start recognizing “Nyra” before launch.

Drives pre-launch leads by Collect enquiries, waitlist sign-ups, and early interest.

Supports launch promotions and useful later for early-bird offers and pre-opening booking campaign

Showcase 3D renders & concept visuals by using design images, architectural renders, and construction progress to create excitement.

Use Meta Ads for reach & engagement by running Awareness and Traffic campaigns to build a strong digital presence.

Use Google Search to capture people actively searching for resorts in and around Anaikatti & Coimbatore.

Run Google Display for mass visibility to promote Nyra across top websites at low cost to build recognition during construction.

Use Performance Max for full coverage for show ads across YouTube, Search, Display, Discover, Maps, and Gmail to maximise reach.

Prepare for launch campaigns and use collected audiences for strong booking promotions when Nyra officially opens.

workouts

It's under construction. Need to do pre advertise meant brand awareness, create an traffic to website, and and collect leads for sales

Going to provide premium resorts and luxury villas for sales

Located in Anakatti – Sholayoor Rd, border of tamilnadu and kerala.

Campaigns going to use are:

In meta ads,

Search campaign

Display campaign

Pmax campaign

Corporate events

Wedding events

Couple/family stay

High-income Long-weekend Travelers From the location