Brand and Website for Parable

View live project at https://www.parablevc.com/

Parable is a venture capital firm that partners with technology founders building generational companies: parables-in-the-making. The goal of this project was to design a brand identity that translated the founder's values into not only a logo, but a web presence in the shape of a custom website.

I worked closely with the client to not only design the logo and website, but also define a system to generate consistent imagery whenever necessary. The result was a website that presents an engaging experience that make founders curious to learn more about what the fund has to offer.