AIRBORNE: Street Culture Brand Website

AIRBORNE is a website design for a lifestyle and street culture brand built around BMX, cars and urban energy. I designed it to feel bold, young and full of movement, with a clear message: “Defy Gravity.”

The look is built on dark, moody photography with a golden yellow accent for the logo, titles, menu and buttons. The italic logo and big, rounded headline give the brand a strong street personality, and the yellow always stands out against the dark images.

The desktop home page opens with a full-screen photo of a girl crouching next to a purple car in a busy city, a short slogan (“Ride higher. Push limits. Create your own path.”) and a “Join the movement” button. The menu has five sections: Home, Culture, Philosophy, Community and Contact.

I also designed the mobile version, with the same big headline over a BMX jump photo, a compact menu button and a full-screen menu with large, easy-to-tap links and a second action photo.