Spec Sales Page for VEYIA Berlin by Natasha Brenko

Spec Sales Page for VEYIA Berlin

Natasha Brenko

Copywriter

Show-stopping, Convo-starting, Earth-loving!

Minimize Your Carbon Footprint While Making an Imprint

Show Your Commitment to Sustainability with Bold and Edgy Jewelry Designs

[SHOP NOW]

The Truth About Our Choices

The Environment and our impact on it is at the forefront of many people’s minds.

Over-consumption and our need to always have more have brought us to a place where we know things need to change. And soon.

The impact of our choices on the environment is no secret.

You’ve made shifts in your life to reduce your impact, but you’re probably wondering what more you can do.

Did you know that mining precious metals from the earth also has a detrimental impact not only on our environment but also on humans and animals?

➣ Communities are displaced

➣ Ecosystems are disrupted

➣ Waterways are contaminated

➣ Animal growth and reproduction is disrupted

➣ Miners are injured and develop serious diseases from working underground

Did you know that to mine and produce enough gold for one wedding ring uses up to 4500 litres of precious water and creates up to 20 tonnes of waste?!

Just like fast-fashion clothing, trendy custom jewelry is mass-produced quickly and cheaply. Exploited workers (often children) suffer in poor working conditions and are severely underpaid.

While many things have changed over the years, our want for stunning, long-lasting jewelry has not. So, with the high stakes and impacts of gold and silver mining, what can be done?

Sustainability and the Role of Recycled Metals

We have been recycling for hundreds of years through necessity. It is not a new concept.

Through the evolution and advancement of technology, our ability to purchase new items on a whim and have it in our hands instantly has created a culture of maximalism.

But let’s be honest, we have come to realize that Less IS More. Let us help you get back to that. It’s time to clear out the pile of dull, low-quality, fast-fashion accessories…and invest in sustainable pieces that will last.

By using recycled precious metals, we can reduce the overall impact our jewelry choices are having on the planet.

Recycled gold, for example, produces up to 99.5% less greenhouse gasses than newly-mined gold.

Each responsibly-made piece empowers you to express your bold and authentic personality while taking the guesswork out of accessorizing.

So, are you ready to curate the perfect, stunning, sustainable and eco-friendly jewelry collection that will take you from day to night effortlessly?

Hi, I’m Natalie Grassi, co-founder of VEYIA Jewelry, and lead designer of our debut collection, POISE. I have always had an eye for fashion and design and I love putting pencil to paper and letting my imagination and creativity flow.

But fast fashion has never been my thing. Growing up, my mother and grandmother taught me the value of quality capsule fashion pieces that you can mix and match effortlessly, and that stand the test of time.

Over the years, I have been searching for attainable jewelry that would tie my wardrobe pieces together but was stuck between spending thousands on solid gold pieces or a few Euros on cheaply-made costume jewelry that wouldn’t last.

[Insert Natalie & Johannes’ Photos on the sides of each bio]

Then I met Johannes…

I’m Johannes Voss, co-founder of VEYIA Jewelry. Having worked in the jewelry industry for many years, I know firsthand the environmental impacts of gold and silver mining. This realization created a stir deep inside of me to do better.

I was frustrated and knew there had to be a better way—a way to combine style, beauty AND sustainability.

Then I met Natalie…

With Natalie’s design knowledge and Johannes’ jewelry industry knowledge, VEYIA was born.

Our approach? High-quality materials and modern design don't have to be at odds with a responsible approach to making jewelry. VEYIA Berlin creates jewelry that is designed with love, crafted by expert goldsmiths, and made special through each person who wears it.

After many months of

⇰ conceptualizing,

⇰ designing,

⇰ testing,

⇰ tweaking,

and finding a responsible, experienced manufacturing partner and certified partners to supply recycled gold and sterling silver that meet environmental standards across the supply chain, we finally launched our debut collection, POISE, in October 2023.

VEYIA helps you express your bold and distinctive style while exuding confidence and poise through simple, organic designs, using high-quality craftsmanship and 100% certified recycled precious metals while giving back to environmental non-profits.

See what our customers are saying!

Luxuriously Thick 18K Gold Vermeil

There’s nothing more frustrating than spending money on jewelry, only to have it turn green or black within the first week of wearing it.

Our jewelry is crafted from a Sterling Silver base, then coated with 18k Gold Vermeil Plating, which is up to 5X thicker than standard vermeil jewelry. And our high-wear pieces like bangles and rings? They get an even thicker gold plating!

Confidently wear these pieces every day without worrying about how they will look in a week!

Align Your Purchases with Your Values

Show the world your bold and beautiful personality and feel empowered that your choices are helping, and not harming Mother Nature!

Everything we do is with sustainability in mind…right down to our packaging.

🌳 We use fair-trade cotton pouches so you have a safe place to store your precious pieces when traveling or not wearing them.

🌳 Each piece is shipped in a cardboard jewelry box made from a mix of recycled FSC-certified paper.

🌳Even our ribbons are more sustainable! Our Tencel ribbons are biodegradable and made from wood fibres.

💚All raw materials for our ribbons are sourced from Europe and FSC-certified forestry.💚

Connect to Your Inner Goddess

Whether you walk barefoot through luscious grass daily or are surrounded by a concrete jungle, you are connected to nature.

Let the nature-inspired design of your jewelry remind you of who you are—the lava-like fire in your soul balanced by the gently flowing water of a babbling brook—and feel your inner goddess emerge!

What does this mean for you?

You could…

spend hundreds a year on accessories and costume jewelry that will lose its shine, become tarnished, and turn green.

spend valuable time trying to decide on the perfect piece of jewelry that will complement your outfit.

use up valuable space storing many pieces of costume accessories, then need to figure out how to dispose of it once it's lost its brilliance.

OR

You could…

adorn yourself with beautifully crafted, sustainable, responsibly-created jewelry that lasts.

complete your look effortlessly and without thought.

replace the pile of tired-looking, cheap accessories with thoughtfully curated, well-crafted, statement pieces.

Prices start at €45 €33.75

In celebration of Earth Day, our entire Poise Collection will be discounted so you can share the love with yourself, your loved ones, and Mother Earth! Order before April 22nd, and save 25%!

Spend €250 or more, and receive a FREE GIFT!

As our thanks to you, spend €250 or more and we will send you a set of sterling silver Twirl Ear Studs, completely FREE! (€45 Value).

Give Back

When you order before midnight, April 22, 2024, 10% of your purchase will be donated to [Insert Local Environmental Organization]

Our deep discount and Free Gift offer ends at midnight on Earth Day, April 22, 2024!

Purchase Details

It’s as simple as adding your favorite piece (or pieces! 😉) to your cart, and clicking Checkout. From there, you’ll be whisked over to our secure checkout page.

Don’t forget to add your free gift - Sterling Silver Twirl Ear Studs

Choose either Express Checkout by using Paypal or Google Pay, or pay by Visa, Mastercard, American Express, or Maestro credit.

To make it even easier, you can pay later or do flexible payments with Klarna.

Once you’ve filled out your information and shipping address, enter the code FREEGIFT and your total will be adjusted.

If you have a gift card enter your code, and click Pay Now!

As soon as your order is complete, you will receive an email with all transaction details as well as your shipping tracking number.

Your order will arrive to you lovingly packaged in a reusable fair-trade cotton pouch, stored in a 100% plastic-free recycled jewelry box.

If you’re in Germany, you’ll be showing off your stunning new pieces within 1-2 business days, and if you’re in the rest of the EU, between 3-5 days.

Change your mind?

Within 30 days of purchase, unworn pieces can be returned in their original packaging or a full refund.

Need a different size?

For exchanges, simply return the item as above and order your new piece. If you have questions about sizing, please reach out via email and we are more than happy to help!

Need a shine-boost?

All vermeil jewelry that is worn every day will lose a little shine over time, and we’ve got you covered! We offer a hassle-free replating service to restore the beauty and shine to your piece for a nominal fee.

With our replating service at a small fee, your favourite pieces will continue to sparkle and shine for years to come!

This Earth Day 🌍 Give Back To Mother Earth

[PICK YOUR PERFECT PIECE]

{INSERT FAQ SECTION}

✨Get Your Shine On! ✨

[ORDER NOW]

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Posted Apr 28, 2024

As part of the Copy Posse Launch Pad Season 5, I created various SPEC assets (unpaid) to add to my portfolio for my A-list client, VEYIA Berlin.

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