Most businesses in Nigeria are
Oluwaseun Aderemi
Most businesses in Nigeria are doing digital marketing backwards.
They boost posts before they have a Google presence.
They run ads before they have reviews.
They chase followers before they have search visibility.
Here's the order that actually works:
Step 1 — Build your search foundation.
Google Business Profile. Optimized. Active. Review-generating.
Step 2 — Build your content infrastructure.
YouTube. Pinterest. Platforms that compound over time.
Step 3 — Pour fuel on the fire.
Now run your ads. Now boost your posts.
Because now you have something to send people to.
I proved this with a retail fashion brand in Ibadan.
April to June. 90 days.
₦483k ad spend. ₦2.51M revenue.
The ads didn't win alone.
The ecosystem did.
42,249 impressions. 1,170 engagements. 26,854 audience reach — all engineered, not boosted.
Stop building on sand.
If your business needs the foundation before the fire, I build that.
Like this project
Posted Jun 30, 2026
Most businesses in Nigeria are doing digital marketing backwards. They boost posts before they have a Google presence. They run ads before they have reviews....
![[Project] ₦25.6M Revenue Scaling: The](https://media.contra.com/image/upload/c_fill,w_700/gckb1bfaq4lp2uwmdd6s.avif)
