Recently, I collaborated with an Instagram page dedicated to an online skincare product retailer. The main objectives were to increase engagement, expand the follower base, and establish a consistent brand identity. Initially, the client faced challenges in defining their aesthetic and creating impactful content. To tackle these issues, I crafted a cohesive brand identity using mood boards and templates, focusing on high-quality product photography and captivating graphics. We enhanced engagement through interactive posts and engaging posts. Regularly monitoring metrics allowed us to refine our strategy effectively. In just two months, the store experienced a 70% boost in post interactions and a 20% increase in followers, reaching a total of 8,000. The client was delighted with the outcome and felt confident in the growth of their online store. This project highlighted the effectiveness of branded content and creative design in achieving Instagram success.