LEXICON

When Lexicon, a pioneering company in developing digital twins for complex systems, approached me for a brand design, I knew this project required a design that embodied both innovation and precision. Lexicon’s mission of delivering "systems intelligence" to entities ranging from commercial enterprises to city governments necessitated a brand that communicated sophistication, reliability, and forward-thinking.

​​​​​​​

I started with the creation of a distinctive logo and logotype that would serve as the cornerstone of Lexicon's brand identity. The design features a sleek, modern, bold logotype that conveys clarity and confidence. The logo itself integrates subtle element from the logotype reflecting Lexicon’s core focus on cognitive computing and complex system management.

Supported by the logo is the color palette. The color palette was carefully selected to exude professionalism and innovation. I opted for a blend of prussian blue, and crisp whites, symbolizing trust and advanced technology, with accents of vibrant greens to signify growth and forward movement. Alongside purple, gray and black to create a balance.

In addition, I developed comprehensive brand guidelines to ensure consistency across all platforms, from business cards to digital media. Visual assets, including icons and patterns, further enhance Lexicon’s brand presence.

The new brand identity positions Lexicon AI as a leader in systems intelligence, attracting clients and reinforcing their commitment to innovation and excellence. This project highlights my expertise in creating impactful and cohesive brand designs for cutting-edge technologies.