Gustoso - Traditional Gelateria Branding

The brief for the branding and visual identity of "Gustoso" Gelateria aims to create a fresh and captivating visual identity that reflects the artisan tradition and the use of natural ingredients in their gelato. The goal is to communicate authenticity, premium quality, and an inviting atmosphere through a simple yet vintage logo, a cute retro color palette, a readable and friendly typography, and additional graphics of artisanal gelato. The identity will be applied to exterior signs, packaging, menus, and online platforms, combining the history of the establishment with modernity and a commitment to artisanal authenticity.