6 Reasons You Need a Copywriter for Your Health & Wellness Brand

Did you know that the global health and wellness industry is projected to reach a staggering $6 trillion by the year 2027? That's an incredible testament to the growing importance of well-being to consumers worldwide, and it's excellent news for wellness-focused brands looking to capitalize on this burgeoning trend.

However, as companies in the industry work to level up their marketing game and get in front of their target audience, one significant resource continues to be underutilized- copywriters. All businesses use copywriting to some degree, whether they realize it or not, but integrating a skilled copywriter into a business strategy can revolutionize the way a brand connects, communicates, and stands out in a competitive market.

If you're curious about the tangible benefits a copywriter can bring to your health and wellness brand, I've got you covered. Here are 6 reasons to hire a copywriter that will make you wish you had done it sooner.

As an expert in your industry, you know your stuff, and you have the experience, certifications, and know-how to prove it. On the other hand, you may struggle to translate all of that knowledge and experience into simple language that your average client can easily understand and relate to.

The complexities of health-related topics can't be understated. Teaming up with a copywriter is worth the investment because they work to develop a deep understanding of your audience so they can speak their language – transforming your ideas into readable pieces that make sense.

Copywriters make a living writing easy-to-understand articles, website content, and other informational pieces on a broad range of topics…and are really good at research! They're pros at delivering valuable insights to your clients in a way that resonates with them and builds trust while positioning you as a thought leader in your field.

Copywriters make your brand attractive to anyone looking for easy-to-digest guidance on health-related topics.

Your business has its own personality, values, and mission. And, you know what? A copywriter is the key to turning all those pieces into messaging that sounds, looks, and feels like you.

They can weave your voice into everything they write while keeping your message consistent across your platforms.

Adaptability and versatility are at the core of a copywriter's skill set. Writing for diverse brands requires them to adjust their tone and style to match the client they're working with so the content flows seamlessly. Whether it's your website, newsletters, or social media posts, your copywriter is there to give your audience an authentic experience that's true to your brand.

3. Your strategy

You want to build connections with your customers, and a stellar content strategy is the way to make it happen. All you have to do is keep up with the ever-changing digital landscape and find the time to put a cohesive plan in place to help you succeed. Sounds easy, right?

It's probably not so cut and dry for you or anyone else running a business.

Being your own content strategist and dedicating hours to mapping out a plan of action can be low on your list of to-dos when you're a busy professional focused on the core of your business…your products, and services.

Thisis where a copywriter can be an invaluable resource. You've got someone in your corner who specializes in content and the strategy surrounding it and can take the stress and guesswork out of the equation so you can do what you do best in your business.

A copywriter isn't just someone who writes a bunch of fluffy words on a page- they're strategists who understand the importance of taking the time to research your audience's likes, dislikes, and what makes them tick. Armed with their research and creativity, they develop thoughtful content that hits the mark with your readers and builds engagement, so you can focus on other things!

Your product is fantastic, and the world needs to know it. Having a copywriter on your team means you have a partner and "brand cheerleader" whose job is to spread the word about what you do and make you look good to the masses.

They can create persuasive content highlighting your expertise and life-changing approach. Whether it's an innovative new program, a special event, or mind-blowing treatments, their content will make customers flock to your virtual doorstep for what you're selling.

Because sometimes it's not just what you say; it's how you say it. Having a copywriter on board to help you convey what makes you great in a way that sparks curiosity and gets people excited about what you offer makes a world of difference.

Your online presence is like your virtual storefront – it's where your clients go to get a glimpse into your business and learn more about you and what you do. And you only have a few seconds to make an impression with what you write online because the average site visitor's attention span is short…and getting shorter.

SEO (search engine optimization) is at the core of digital content that gets views and attracts the right customers to your products. Your copywriter understands the importance of keyword research and its impact on how visible you are to your ideal clients. They know how to incorporate those keywords and phrases into their writing to get you ranked higher in search results.

If you want to boost your social media presence, your copywriter can create content that will convince your followers to click, share, and spread your wisdom far and wide.

This level of support online is essential, but many businesses neglect their websites and social media platforms without realizing that's the first place customers go to see what you're all about.

Your copywriter has a strategy and a keen eye for what works and what tends to flop online, which is vital to growing your conversions and building your digital reputation.

As a business owner, you're bound to face some challenges– whether it's an unexpected event or crisis, life happens. At the height of COVID-19, businesses struggled to keep up with the ever-changing health and safety guidance. Many companies released countless statements to keep customers in the loop and maintain transparency as their internal operations evolved with the pandemic.

Situations like this leave clients with a sense of uncertainty, and they're difficult to navigate, but how you communicate in these moments is critical.

Your copywriter is an excellent resource for helping you deliver difficult messages in the most direct, empathetic way possible while staying true to your brand and offering reassurance to your customers.

The bottom line is that enlisting the help of a copywriter is a worthwhile investment that yields exceptional returns. They help you attract more customers, make you more money, save you time, and they're dedicated professionals who lay the foundation for long-term business growth.

Copywriters bring a lot to the table, and every business can benefit from working with one.

If you're considering working with a copywriter who offers a unique blend of passion for health and wellness and diverse healthcare experience, contact Write Paige.