Branding Design - Freedoh Bakery

Freedoh Bakery is a fictional manufacturing start-up that sells gluten-free pizza dough, cookie dough and cake mix kits.

Target Customer: Consumers that like tasty treats but need to them to be free of gluten.

My approach: In my research, I noticed gluten-free branding tends to focus only on looking healthy and trustworthy and I think it's missing a trick. It was important to me that the design convey the tastiness and indulgent aspect of the product. I focused on making the design look trust-worthy and made with care but also delicious and indulgent.