$85K+ Course Launch in <30 Days on <$3K Ad Spend
Ryan Cruz
The Challenge
Lawrence Jordan, Hollywood editor and founder of MasterTheWorkflow, had built high-value expertise and an engaged community, but lacked a predictable direct-response funnel to convert social followers and cold traffic into high-ticket course buyers during their first official commercial launch.
Strategy & Execution
Launch Funnel Architecture: Designed an educational webinar masterclass funnel tailored to video editors and aspiring Hollywood post-production pros.
Meta Direct-Response Ad Strategy: Crafted problem-first video ad hooks highlighting industry gatekeeping, career bottlenecks, and the insider workflow system.
Retargeting & Scarcity Sequencing: Built multi-stage warm retargeting sequences across Facebook & Instagram leading up to cart-open and final 48-hour countdown pushes.
The Outcome & Metrics
Total Launch Revenue: $85,000+ generated (approaching $90,000 in total sales).
Launch Duration: Reached in ~21 days.
Ad Spend: Under $3,000 total ad spend (28x+ return on ad spend).
Zero to Authority: Established MasterTheWorkflow as the premier training program in its niche.
Client Testimonial
"Ryan and his team completely oversaw our first 'official' launch. He helped us develop a more sophisticated and robust online presence, marketing funnel and Facebook advertising strategy, which translated into a big jump in our leads and a really successful launch. Financially we had an incredibly successful launch. We are a small company and it was our first time out and we reached nearly 90K in sales..." — Lawrence Jordan, Founder at MasterTheWorkflow
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Posted Nov 5, 2026
Engineered an end-to-end launch funnel and direct-response Facebook ad campaign that generated $85K+ in 21 days for an educational creator.
