Conceptualized platform-specific content, increasing engagements and partnerships with soccer enthusiasts and sponsors by 65%.
Completed competitive research and benchmarking to further understand the target audience and goals, helping drive total site traffic up by 59%.
Developed automated reporting in Google Sheets on social media KPIs, saving approximately 20 hours monthly.
Moderated user content to ensure all engagement with the brand was appropriate.
Leveraged data to understand what worked on each social media platform to improve engagement rate by 32% year-over-year.