Lush Loop is a playful, sustainable haircare brand focused on clean, effective formulas and bold, expressive design. They make shampoos, conditioners, masks, and styling products that are vegan, sulfate-free, and refillable. Their goal is to make haircare fun again, without harming your hair or the planet. Designed for all hair types, LushLoop blends self-expression with conscious ingredients and low-waste packaging. Creative Direction & Brand Design : Gargi Kanade Brand Identity Design | Graphic Design | Visual Storytelling

There’s something about mixing bold aesthetics with clean, conscious values that really hits the sweet spot for me. Designing playful visuals to shaping a brand voice that feels cheeky but still grounded, this one let me lean into both sides of my creative brain.

It’s vibrant, it feels good, and it’s doing good. Hope you enjoy experiencing Lush Loop as much as I enjoyed creating it!

Thanks so much for stopping by and giving it your time :) Check out my other work!