Logo design for "Biofriend"
Yumi Jung
Brand Designer
Logo Designer
Packaging Designer
Adobe Illustrator
Adobe Photoshop
Figma
"Bio Friend" is a New Zealand health supplement company that specializes in using ingredients related to the natural wonders of New Zealand.
INDUSTRY
⊹ Health Supplement
PROJECT DELIVERABLES
⊹ Brand
⊹ Logo design
⊹ Packaging design
Primary logo
GOAL
⊹ "Biofriend" is a leading New Zealand health supplement company that specialises in exporting the supplement that related to New Zealand's natural ingredient. They are aiming to create high-quality supplements that are loved by everyone and promote long-lasting health."
BRAND PERSONALITY
⊹ Modern
⊹ Nature
⊹ New Zealand
⊹ beloved
Secondary Logo / Brand colours
LOGO DESIGN CONCEPT
⊹ Biofriend wants to highlight its New Zealand origins and emphasize a friendly approach. I've chosen a natural and dark green color palette to create a calm and harmonious feel. Also, I created a logo that evokes the image of a kiwi bird to showcase the New Zealand identity of the brand
Inspiration
Propolis Packaging Design
Instagram feed
T-Shirt / Bag mock up
Business card / Tag mock up
