Transforming brand identity and website for a lasting impression

Ginger Tail

0

Brand Designer

Graphic Designer

Web Designer

Adobe Illustrator

Adobe Photoshop

Adobe XD

Overview:

AnnantaSource, a leading technology solution provider, took on the challenge of redefining their visual identity and brand language. The goal was to create a cohesive and modern brand presence that reflects their core values and resonates with their audience. This involved designing a new logo, visual identity, product logos, and websites that convey trustworthiness, versatility, and innovation.

Project Scope:

Strategy
Logo Design
Visual Identity
Brand Guidelines
Website Design

Challenges:

Establishing a consistent visual identity that effectively communicates AnnantaSource's brand values and connects with the audience proved challenging. The existing branding lacked consistency and failed to reflect the company's modern and trustworthy image. Creating a new logo and visual identity that embodies the company's expertise and commitment to innovation posed a significant hurdle. Additionally, designing websites that seamlessly integrated with the new visual identity required intuitive navigation and compelling content to showcase AnnantaSource's offerings effectively.

Outcome:

Through collaborative design efforts, AnnantaSource successfully revitalized its visual identity and brand language. The new logo symbolizes the company's dedication to innovation and excellence with its impactful yet simple design. The modern and minimalist aesthetic conveys trustworthiness and versatility, while bold typography adds urbanity and youthfulness. The redesigned websites offer intuitive navigation and engaging content, effectively showcasing AnnantaSource's portfolio. The outcome is a unified brand presence that resonates with the audience, reinforcing AnnantaSource's position as a trusted leader in the technology solutions industry.
Keywords
Keywords
Concept
Concept
Logo Design
Logo Design
Concept
Concept
Before and After
Before and After
Brand Guidelines
Brand Guidelines
Stationery
Stationery
Website Home Page
Website Home Page
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Posted Apr 11, 2024

Strategically redefined a unified Brand Identity, amplifying values and engaging target audiences across parent company, divisions, and subsidiaries.

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Brand Designer

Graphic Designer

Web Designer

Adobe Illustrator

Adobe Photoshop

Adobe XD

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