Project Summary

World Lens is a campaign by Samsung and IOC to engage a younger Olympic audience as part of the official Olympic & Paralympic 2021 app.

Using Augmented Reality, you travel the world to learn about different cultures. You can learn about Swedish Midsommar, Brazilian street art, USA Skateboarding or the Korean finger heart - a total of 8 experiences.

The Role

As the lead UX/UI designer as part of The Mill team, my role involved converting the brief into an achievable experience. This included defining the user journey for each specific experience, including the gamified aspect and the final shareable.

From a conceptualization point of view, it was essential to design wireframes that illustrated the user journey, to be tested early in the process.

The role also included working closely with the Creative Director and Developers, testing in multiple devices to make sure the experience worked as planned.