Lexus: AI Emotional Journey

Project Summary

Lexus AI Emotional Journey explores how video and audio can induce an emotional response in the viewers. Through face tracking technology, the interactive video reacts to the user's facial expression, delivering a unique advert every time.

The Role

My role in this project, as a Lead UX, was to design the overview experience, starting with the UX strategy, and defining the overall user journey; and once approved, following up with a more detailed flows and wireframes.

I worked as part of a team, that included a Creative Director, Visual Designer and Developer, with whom I collaborated continuously.