During my time at Conway+, I collaborated closely with the Creative Director on the branding development for Roche Bobois’ new real estate project in St. Petersburg, Florida. I contributed to the design of the full visual identity system — including stationery, floorplan booklets, brochures, packaging, and creating marketing collateral — ensuring consistency with the brand’s refined, international aesthetic. The work explored the intersection of architecture, luxury living, and the brand’s core philosophy: L’art de vivre.