I joined PeopleInsight as the company’s first in-house Graphic Designer. My role spanned strategy, creative direction, and hands-on design. Working with a lean marketing team, I acted as the central brand steward, making sure every visual touchpoint aligned with PeopleInsight's brand identity and supported marketing and product initiatives.

I worked on a variety of projects in this role including:

Marketing materials: Ebooks, white papers, case studies

Sales enablement materials: pitch decks, sales sheets, event collateral

Redesigned the company logo and evolved the brand identity to create a cohesive, modern visual system. The goal was to portray analytics and growth within the logo to better reflect PeopleInsight’s values and positioning. Using the primary inspiration of the bar graph (analytics), the new logo also suggests forward movement. Finally, as a subtle nod to PeopleInsight's parent company, HireRoad, the letter H appears in the negative space.

After establishing the new brand identity system, it was time to implement it. I led the redesign of the website from concept to launch: prototyping in Figma, iterating designs based on feedback, and building the final site in WordPress with Elementor Pro.

Developed high-impact marketing materials, including ebooks, reports, and case studies, to support lead generation, education, and brand authority.

Designed high-impact sales sheets, proposal and pitch decks for cross-functional teams, along with branded event and trade show environments including booth spaces, backdrops, banners, and large-format graphics.

Crafted motion-driven stories across explainer videos, product demos, short-form content, and custom intro/outro animations—bringing ideas to life through thoughtful storytelling and design.

Developed digital ad creative, including display ads and social media visuals, to support campaign goals and increase brand visibility.

This role pushed me to operate at a brand leadership level, not just a design level. I learned how to balance speed with structure, build systems that scale, and protect the integrity of the brand while also supporting high-volume content across digital and physical touchpoints.

It strengthened my ability to:

Own and drive end-to-end brand and creative processes

Lead brand thinking across cross-functional teams

Switch gears easily and work on various types of projects at one time.