Unto This Last
Jessie Cohen
Unto This Last
A Shoreditch-based independent furniture studio which specialised in locally produced, digitally crafted birch plywood products, known for its modern, functional, and minimalist designs.
The challenge
Unto This Last were in need of a visual refresh: their digital comms and overall user experience felt a bit scattered. The brand did not have a consistent catalogue of product photography either, their existing image bank filled with distracting background elements and incorrectly lit shots.
The solution
I helped Unto This Last with key brand strategy work, setting up a visual communications plan to help the studio achieve a more modernised look & feel and consistent user experience. I was also tasked with three key design projects while freelancing with them: web design, modular product catalogue, and product photography.
Hero image supplied by the brand
Scope
Art direction, Brand strategy, Design thinking, Digital design, Image retouching, Product photography, Web (UI) design
The name "Unto This Last" is derived from a book by John Ruskin, an influential writer who advocated for local craftsmanship and opposed the inefficiencies of large-scale, distant industrial production.
This ethos trickled down to everything Unto This Last did, including their interest in adaptable, modular furniture design.
Design takeaways
Closer creative influence. In a small studio like Unto This Last, I had the opportunity to contribute to various types of creative projects during a short time period – feeling like my work had a direct impact on the brand.
Strong design culture. I also greatly appreciated being part of a team of young furniture and product designers with keen eyes for design and creativity. This created a warmer environment to exchange ideas within, as designers who care about aesthetics, materials, architecture and storytelling.
Alignment with sustainability and craft. Unto This Last became known for local production, made-to-order furniture and reducing waste through digital manufacturing. As a designer who is interested in ethical branding and environmentally conscious design, that’s been a meaningful niche to be a part of.
Let’s work together
If you have a similar project you’d love a new design perspective on, get in touch with me at hello@chromakane.com – I look forward to finding out about your brand’s story.
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Posted May 13, 2026
Visual refresh and branding projects for a minimalist furniture studio specializing in local craftsmanship.
