Social Media Strategy to raise Local Awareness

Created a complelling social media strategy for a local bakery which main pain point was to drive trafic IN his local bakery. As the concept of the shop was more modern and disruptive, compared to traditonal french local bakeries, the goals were:

1 - to raise local awareness (in the neighborhood)

2 - to raise the average spending bill by showcasing the wide variety of products available

3 - to make people come back regularly into the bakery to see the new products, released every day

4 - grow a community of aficionados online, make them talk about the bakery among their friends, and turn them into customers.

The results:

+ 500 organic followers in less than 3 months

+ 50% new customers in the neighbourhood came from seeing content on IG or recommended by the community

raise of 15% on the average spending

+75% returning customers

Launch of the reward program for treturning customers

Launch of new products (delivery, snacking)