Donned Luxe Hair Co. — Logo Design

Client engaged me for a second time to help create a secondary logo for a new line of business under their umbrella brand — DONNED. The new line of business would be called: Donned Luxe Hair Co., and it would feature the line of hair-related products they were developing.

We delved into the client's intentions for the feel of the logo and her thoughts about the design.

She was also open to experimenting with the design to find different interpretations of her intention as well as to play with color, since the original brand logo we created for DONNED. was based in the boldness of black & white.

I created logos with more of an exact reflection of the style she initially described she was going for, as well as experimented with more abstract versions for her review.

While experimenting with the abstract, I also reworked the font type used for this, recreating and adjusting lettering where needed, to fit the desired logo's feel.

The client settled on one of the more abstract versions — the one presented here!

She desired one featuring her brand letter D and one with the brand name fully spelled out (in case she needed options for various marketing materials, product sew-in tags, etc.

I am excited to see what donned. & DONNED Luxe Hair Co. do next. Thank you for allowing me to partner with you to help make your vision a reality!