Modern Primitive’s original branding lacked the sophistication needed for the luxury market. The visual identity was inconsistent, with outdated colors and typography, failing to convey the brand's unique value and appeal.

The client aimed to position Modern Primitive in the luxury jewelry market, appealing to an alternative yet refined audience. Based on extensive UX research, including competitor analysis and personas, the rebranding introduced a cohesive visual identity with bold logos, an elegant color palette, and sophisticated typography. This professional transformation enhances brand perception, aligns with market demands, and attracts discerning customers who appreciate both quality and aesthetics. I invite you to have a glimpse into the visual identity I have created for Modern Primitive. Explore the refined elements and cohesive design that elevate the brand’s presence in the luxury market.