Rebranding for a Jewelry & Piercing Shop
Agneta Petruta
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Posted Jul 3, 2024
Rebranded a jewelry and piercing shop, elevating its market position with a sophisticated logo, elegant color palette, and luxurious visual style.
Client
Modern Primitive
Industry
Body Art & Accessories
Year
2023
Location
Cluj, Romania
Category
Visual Guidelines
Modern Primitive is a jewelry and body adornment atelier based in the heart of Transilvania, merging contemporary design with ancestral piercing practices and ritual-inspired craftsmanship.
As Modern Primitive set out to move toward a more refined, luxury-focused positioning, UX research and market insights provided by the team highlighted a need for the visual identity to better align with this goal.
I first developed three stylescapes to explore different visual directions for the brand. Through presentation and collaboration, one stylescape was selected and used as the foundation for shaping the final branding direction.
Branding Guidelines
Modern’s Primitive branding guidelines set the foundation for a cohesive and expressive visual identity. They capture the brand’s essence and translate it into a clear, flexible system designed to guide consistent communication across platforms.
