Copywriting Campaign for a Financial Institution (Back to School
Pauline Kiruri
The project entailed crafting great copies and designing the campaign toolkits and assets for distribution via owned and paid media. A key player in revamping the website UX & Content:
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Posted Apr 5, 2023
Managed copywriting campaign for a bank resulting in clear, concise messaging that resonated with target audience leading to increased conversions and revenue.
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Clients
I&M Bank
Redesigning the UX & Brand + Community Strategy for a Non-Profit
Wrote, created & designed mind-grabbing communication materials
