Cryptojoy Traveler is an innovative mobile application that bridges the gap between sustainable transportation, fitness, and cryptocurrency rewards. The app gamifies cycling by allowing users to earn cryptocurrency points through bicycle rides, which can be exchanged for real-world rewards, including food, snacks, and beverages.
The project represents a convergence of three major trends: the growing popularity of cryptocurrency, increased environmental consciousness, and the gamification of fitness activities. By combining these elements, Cryptojoy Traveler creates a unique value proposition that incentivizes healthy, eco-friendly transportation choices.
2. Problem Statement
Modern urban dwellers face multiple interconnected challenges that Cryptojoy Traveler addresses:
Cryptocurrency Accessibility: Many people are interested in cryptocurrency, but lack accessible entry points to earn digital assets through everyday activities.
Disconnected Reward Systems: Existing loyalty programs are often fragmented and don't integrate with users' daily transportation and fitness routines.
3. Design Process
Methodology: The design process followed a user-centered design approach, incorporating elements of Design Thinking and Lean UX methodologies.
4. Visual Design System
Color Palette
Primary Teal (#20B2AA): Represents sustainability, trust, and innovation.
Secondary Gray (#708090): Offers a neutral contrast and a professional appearance.
5. Key Features Analysis
Crypto Wallet Integration: Seamless connection to cryptocurrency wallets, enabling secure point-to-crypto conversion and reward redemption.
GPS Route Tracking: Real-time location tracking with map visualization showing cycling routes and distance covered.
Points-Based Rewards: A Gamified system awarding 30 points per cycling session, with clear progress indicators and redemption options.